5 Ways to Strengthen Your Workplace Giving Program

An increasing number of companies are investing in workplace giving programs. Not only do they support the community, but they also offer businesses a strong return on investment.

Workplace giving programs have been shown to improve employee performance, strengthen your brand, and create greater trust amongst customers, among other benefits.

If you’re looking to make the most out of yours, the following article will highlight five proven strategies to boost its performance. Whether your engagement levels or growth have stalled, or you’re finding it difficult to embed your program into your company culture, implementing our expert tips will help you to get back on the right track.

#1 Refine Your Program’s Offerings

Does your current workplace giving program allow your employees to contribute to any registered charity? You could be inadvertently making it more challenging for employees to participate and engage in your program.

Giving employees the ability to support any organisation they wish to is no doubt well-intentioned. However, employee feedback tells us that when employees are given free choice across tens of thousands of charities, they find it difficult to know where to start. The sheer amount of choice becomes overwhelming, resulting in many employees disengaging from giving altogether.

Offering too much choice also dilutes the social impact return you can make as a company. Think about it: if your employees support 10 thoughtfully-selected charities, the social impact return will be far greater than if they support a random assortment of 100 different charities.

Another consequence is that it’s easy to spread yourself thin if your company chooses to support countless different charities. Instead of concentrating on amplifying your workplace giving program and engaging employees, you’ll instead be dealing with significantly more admin