11 Jun 2022
11 Jun 2022
It seems like the topic of corporate giving is on everyone’s lips. Singapore has a vision to be the City of Good where people are valued, resources are shared and Singapore becomes a city that truly cares about supporting the wider community.
Businesses have a central role to play in fulfilling this vision for Singapore. While interest in corporate giving has no doubt ramped up in recent times thanks to the national Singapore Cares movement, Singaporean companies have a long history of demonstrating a philanthropic spirit.
Despite this, corporate giving is not always viewed in a positive light by employees and customers. When it’s perceived that a company is only engaged in corporate giving as a PR exercise, rather than as a powerful way to give back to the community, it takes away from the valuable work being done.
For this reason, it’s crucial for companies to engage in corporate giving in meaningful ways. If you’re after guidance on how your company can do so, keep reading. This guide will highlight five of the most powerful ways your company can make a genuine social impact this year. [divider height="10"]
1. Set Up a Corporate Giving Program
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