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The Salvation Army's Critical Support Amid the Cost-of-Living Crisis


As the end of the financial year approaches, The Salvation Army is intensifying its efforts to raise funds and awareness. With the cost-of-living crisis driving families towards unprecedented levels of financial stress and hardship, the need for The Salvation Army's services has never been greater.

The Salvation Army's Impact

The Salvation Army in Australia continues to make significant impact in addressing various social issues. They reached thousands of individuals and families last year through their extensive programs and services, focusing on the following areas:

1. Emergency and Disaster Relief: The Salvation Army provided immediate support to communities affected by natural disasters. They offered essential services such as food, clothing, and shelter, helping people rebuild their lives after crises.

2. Housing and Homelessness: With the ongoing housing crisis, The Salvation Army supported over 32,000 people who were homeless or living in improvised dwellings like cars, tents, and caravans. Their housing programs aimed to provide stable accommodation and support services to those in need.

3. Family and Domestic Violence: They expanded their programs to assist individuals affected by domestic violence, providing safe spaces and counseling services to help victims rebuild their lives.

4. Addiction, Alcohol & Other Drugs: Their rehabilitation programs helped thousands of individuals overcome addiction, offering medical treatment, counseling, and long-term support.

5. Youth Social Support: The organisation supported young people through educational programs, job training, and social activities, aiming to empower the next generation with the skills and confidence needed to succeed.

6. Aged Care and Chaplaincy Services: They continued to provide compassionate care to the elderly and spiritual support through their chaplaincy programs.

Focus for FY 2025

In the new financial year, The Salvation Army plans to build on their previous successes and address the rising needs caused by the cost-of-living crisis. Here are the key focus areas and plans for 2025:

1. Expansion of Emergency Relief Services: With a 13% increase in the number of people needing emergency relief, The Salvation Army aims to enhance their support services to meet this growing demand. They will continue to provide food, clothing, and financial assistance to those in urgent need.

2. Addressing the Housing Crisis: They will intensify their efforts to provide stable housing solutions, focusing on supporting the most vulnerable populations, including those living in remote and rural areas. This includes expanding partnerships with government and private sectors to increase the availability of affordable housing.

3. Increasing Educational and Employment Programs: To combat the long-term effects of poverty, The Salvation Army will increase their investment in educational and vocational training programs. These initiatives aim to equip individuals with the skills needed to secure stable employment and improve their financial independence.

4. Enhancing Family Support Services: Recognising the critical role of family stability, they plan to expand their support services for families, including parenting programs, financial counseling, and mental health support.

5. Sustainable Operations: The organisation is committed to ensuring the sustainability of their operations. This includes improving their fundraising efforts, optimising resource allocation, and enhancing their volunteer engagement programs.

Call for Support

The Salvation Army's work is crucial, especially during these challenging times. They are calling on corporate partners, donors, and volunteers to support their mission. Here’s how you can help:

1. Financial Donations: Monetary contributions are essential for sustaining and expanding their programs. Donations can be made through their Red Shield Appeal or directly to specific programs.

3. Give Back Card: Businesses can partner with The Salvation Army to provide financial support and resources with a Give Back Card - a charity donation card where the proceeds go to help the Salvation Army and its mission. You can find more information about them here.

3. Corporate Partnerships: Businesses can partner with The Salvation Army to provide financial support, resources, and volunteer opportunities for their employees. Engaging in these partnerships not only helps those in need but also enhances corporate social responsibility efforts.

4. Volunteering: Volunteers are the backbone of The Salvation Army's operations. Individuals and groups are encouraged to donate their time and skills to support various programs and initiatives.

5. In-Kind Donations: Contributions of goods such as food, clothing, and household items are always needed and appreciated. These items directly support individuals and families in crisis.

In summary, The Salvation Army continues to be a vital resource for many Australians, providing essential services and support to those facing hardship. With the help of generous supporters and dedicated volunteers, they aim to expand their impact and bring hope to even more individuals in FY 2025. For more information and to get involved, contact Catalyser at angela@catalyser.com.