GPT Group

Empowering employees to give

By partnering with Catalyser, GPT unlocked a powerful way to connect their employees to causes that matter to them. As a result, 80% of their staff were empowered to give back.

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Industry

Property & Real Estate

Country

Australia

Organisation description

GPT is a property group that owns and manages a large portfolio of Australian office, logistics, and retail properties.

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The Challenge

GPT’s ‘Give for Change’ program aims to empower employees to support charities and community partners on a regular basis. However, with volunteering, payroll giving, and donation appeals spread across multiple systems, the process became overly complex. GPT sought a single, intuitive platform that would consolidate and simplify these efforts.

The solution

Effortless engagement

GPT staff wanted a streamlined way to give back. Catalyser offered a user-friendly platform that simplified the process of donating and volunteering, enabling employees to easily engage without the need for instructions.

Strong, clear messaging

The Catalyser platform was customised to look and feel like an extension of GPT’s brand, ensuring their employee giving program reached maximum visibility and reinforced a consistent message across the company.

One-stop giving hub

Managing volunteering, payroll giving, and one-off appeals used to be time-consuming. Now, GPT has a single place where staff can track all of these activities in a few clicks. No more scattered information—just a clean, clear path to action.

The Results

With the help of Catalyser's user-friendly platform, four out of five GPT employees engaged in giving back, from payroll giving to hands-on volunteering. The platform's simplicity has been widely praised by employees, and GPT's administrative burden has been significantly reduced — allowing them to focus on creating impactful social initiatives.

EXPERIENCE CATALYSER

Discover how Catalyser can elevate your corporate purpose and drive employee participation.