While others were playing catch-up during COVID-19, Xero emerged as a true hero. With Catalyser’s support, they quickly rallied employees to raise $200,000 for children in need.
Cloud-based accounting software
New Zealand, Australia, UK, US, Canada, South Africa, Singapore
Xero is a leading technology company that offers cloud-based accounting software for small businesses.
During the COVID-19 pandemic in 2020, Xero took decisive action by launching a global giving program to engage employees and customers in supporting vulnerable communities. As they confronted the complexities of managing donations across multiple regions, they sought a streamlined, trustworthy solution to facilitate contributions to local charities.
Catalyser provided Xero with a single, user-friendly platform that enabled their global team and customers to effortlessly donate to local COVID-19 relief efforts. Transparency was ensured throughout the donation process, making it easy for individuals to contribute via payroll or credit card.
Catalyser helped Xero develop campaigns tailored to specific regions in Asia and beyond, ensuring donations directly addressed the most urgent needs of local communities.
Catalyser helped Xero design and launch tailored appeals through its Community Impact Hub, engaging employees worldwide and enabling them to donate in their local currencies.
By simplifying the giving process, Catalyser empowered Xero's employees and customers to support those in need across Asia and beyond. This fostered a sense of global community and strengthened trust in Xero, enhancing the company's brand equity.
raised for charities
hygiene kits provided for children
